Factors or Fundamentals?



  • Hello,

    I used to be a stock picker before discovering bogleheadism. I would pore over SEC 10-Q forms to try to find bargains. I believe that was called "investing through fundamental analysis". Then Burton Malkiel showed me how that whole thing is flawed, that you just can not beat the market with technical analysis, fundamentals, charting, momentum, whatever. It does not work. So now that I am an investor, I discover that there seems to be a rush to investing factor. But after looking at it and reading posts here, it smells an awful lot like "fundamental analysis" to me. So what do you give? Why could not I beat the market by picking stocks using fundamentals but now I can beat the market with indexes built around factors? What am I missing?

    Please help

    I did not find the right solution from the internet.

    References:
    https: //www.bogleheads.org/for ...
    Web animation quote

    Thank you



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